sotomethod

Role: Visual System & Campaign Design

Concept

Develop a disciplined, movement-driven visual language that reflects precision, control, and strength.

approach

Established a restrained visual framework through curated imagery, typographic hierarchy, and deliberate composition. Directed image selection and pacing to create a clear, editorial rhythm across digital and print.

Outcome

Applied art direction consistently across brand and campaign materials, aligning the visual system with performance-driven storytelling.

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