SUMMARY

Soto Method is a full-body workout designed to maximize burn and efficiency.

ROLE: Brand Identity, Presentation Design, Merch Design

INSIGHT

Soto Method was created for high-performing individuals. Whether they are a CEO, partner at a law firm, founder of a startup, Olympic athlete, super-mom, or entrepreneur, time is the ultimate luxury for these individuals.

CONCEPT

Taking cues from the workout itself, Soto Method’s brand identity is sleek, no-frills, and to the point. The brand messaging is motivational and aspirational without being annoying or unrealistic.