sequel
Role: Art Direction
Concept
Reframe period care through a performance lens, positioning the product as functional, confident, and deliberately visible.
approach
Defined a bold visual language through high-contrast color, oversized typography, and dynamic composition. Set the visual direction for campaign and packaging materials, unifying message and image across out-of-home, digital, and retail environments.
Outcome
A campaign system that challenges category norms and positions Sequel as a performance-driven brand with impact in public and digital spaces.
