SUMMARY

Older Dog Co. is a wellness brand that provides customized supplements and health products for aging dogs.

ROLE: Brand Identity, Website Design, Print Design, Illustration

INSIGHT

Older Dog Co strives to be energetic, educational, and accessible to owners of aging dogs. The brand needs to feel authentic and trustworthy while remaining fun and playful.

CONCEPT

Use bright colors to convey energy and good health. The logos are hand-drawn in order to make the brand feel more human. The website is both informative and playful with pill-shaped components and humorous copy.