Role: Art Direction — Brand Identity & Digital Product
illume is a digital platform designed to make group gifting feel personal, intentional, and worth the effort.
Concept
Gift-giving at its best is a form of attention — it says: I know you, and I thought about this. illume’s visual identity needed to carry that feeling across a digital product without losing the warmth in translation.
approach
Set the full visual direction: brand mark, color system, typographic language, and interface design. Carried the identity consistently from the app’s UX to campaign materials and print assets — so the platform feels cohesive whether you encounter it on a screen, a card, or a social post.
Outcome
A brand ecosystem that makes the experience feel considered from first touch to final delivery — warm, intentional, and unmistakably itself.
