SUMMARY

illume is a group gifting marketplace with the mission to make it easier than ever to share gratitude, love & positivity.

ROLE: Brand Identity, Brand Strategy, Product Design, UX/UI, Website Design, Merch Design

INSIGHT

Individuals feel gratitude and appreciation every day, but we rarely share it because the ways of doing so are full of friction.

CONCEPT

Transform how people come together to celebrate & appreciate others so that anyone can be a part of the party. Use warm, bright colors and organic forms across the brand to inspire gratitude, kindness, and authenticity.