Concept

Create a visual design system for a modern group gifting platform centered on warmth, clarity, and meaningful connection.

approach

Developed a cohesive visual system anchored in a warm golden hue and clean typography. Designed the brand mark, UI, and campaign materials to balance optimism with precision, extending the identity across digital product, print collateral, and presentation assets.

Outcome

A unified brand ecosystem spanning product and marketing touchpoints, positioning Illume as an elevated, intuitive platform for intentional group gifting.