hustard
Role: Art Direction
Concept
Craft a visual world for honey mustard that balances playful confidence with clarity, anchoring a category fixture in cultural context.
approach
Set the visual direction through expressive typography, color systems, and illustrative elements that reflect the brand’s personality. Led the creation of campaign assets and content layouts to sustain a distinct, memorable identity.
Outcome
A clearly articulated brand world that feels purposeful at every scale — from packaging to campaign — reinforcing Hustard’s position as a confident, expressive player.
